Dear All,
Have had a look through the blogs this morning, and i am very impressed by the quality of the work and the enthusiasm with which you have worked on this task!
1. What I would like you to work on however, is your emotional response to the environmental print examples you have uploaded. This does not have to be dramatic, but it should give you some kind of impression. We studied the emotional meanings of different colours earlier in the course, so you can always look back on your notes from this period.
2. You might also like to reflect on the other aspects of branded environment, such as uniforms, furniture, corporate brochures, and corporate packaging (for example food packaging). This should give you some good examples to analyse in more detail.
3. You could also compare two or more different branded environments. For example, you could compare St.George Bank with the Commonwealth Bank. Why are two companies competing in the same market, displaying two (arguably) quite different corporate images?
its mean need to compaire with diffrence branded environment,but still seems product? for example,7Eleven to compaire with subway,it is possible?
ReplyDeleteI think is brand loyalty, ie tendency of customers to continue buying the same brand....
ReplyDelete= =...right- -?
Yes that would be great! You can do this, but are subway and 7-11 selling the same thing? I'm not sure that that is the case. How McDonalds and Subway? That might be interesting, as Yes they sell fast food, but Subway claims that it is healthier (which it may well be, depending on what you order).
ReplyDeleteokok.......
ReplyDeletegot that already.....
but how to do this?
write down in this blog and u will check it???
Brand loyalty? Yes that's right. You might also be interested in good will, which is the intangible value of a company's good name. This is usually an accounting term, but you should find out more about this (it won'tr do you any harm).
ReplyDeleteMc Donald and Subway I need more observation, this is for homework?
ReplyDeleteYes you can if you wish it might be worth your while.
ReplyDelete