Monday 26th July Environmental Print

Today our class explored the concepts behind branded environment. This is a way of creating a corporate image using logos, colour schemes, uniforms, and packaging to create a total brand image. A good example of this is McDonalds, which has a well-known logo and red-and-yellow colour scheme. Another fine example is our WBCC school of hospitality, which shows some very simple and elegant examples of branded environment, with its blue and grey colour schema, as well as the uniforms of its staff.
Our class has just spent 20 minutes photographing different examples of environmental print around the North Sydney CBD. Unfortunately, most people do not have their USBs with them so they will have to upload their pictures for homework (he,he).